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This Girl Can

By every measure women play less sport than men.  Sport England's insight, especially into younger women, shows many of the barriers they encounter are emotional as well as practical – how they feel about sport is as important as finding a convenient, affordable option. There is evidence that 75% of women and girls actually want to exercise and participate more.This Girl Can

Sport England has developed This Girl Can, a national campaign to tackle this rising gender gap between the number of men and women playing sport, which started on the 12th January 2015.  It seeks to liberate women from fear of judgement about taking part in sport and exercise. The tone is positive, inclusive and a little bit sassy. The aim is to forge new positive social attitudes to and around women and girls playing sport and being active, breaking down a key barrier so that they feel more comfortable exercising.   

Sport England wants to work with sports organisations to help them make the most of the campaign and is developing a toolkit of resources to do this.

If you would like to find out how to get involved or learn more about the insight driving the campaign then please visit the website and register here.

Go Where Women Are

Sport England have published a Women's Insight Pack to support the second phase of This Girl Can.  Go Where Women Are is about engaging women in sport and exercise on their terms and in their space whether physically or emotionally. The insight pack explores our current understanding of women, their relevant motivations, barriers and triggers to getting more active, and what this means for sports and exercise activities and initiatives.

What sways women to play sport

Women in Sport have commissioned a study with the following aims;
• To understand how role models and other influencers can be used most effectively to increase participation in sport and physical activity amongst women and girls; and
• To produce research that enables actionable conclusions to be drawn in terms of opportunities
for the sport sector over the short, medium and long term.
The report details the findings of the research study and how, through the use of behavioural science theory, influencers can be leveraged to help drive a rise in female sporting participation.


sports coach UK and Women in Sport have produced a series of factsheets aimed at coaches who coach women or who are interested in coaching them in the future. Each factsheet provides insight into the female athlete and her needs, and guidance as to how better to coach and support her.

Coaching Women; Socially Inclusive Coaching

Coaching Women Myth Buster