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Healthcare professionals are encouraged to discuss getting active with patients, as new healthier lives campaign launches

Healthcare professionals are encouraged to discuss getting active with patients, as new healthier lives campaign launches back to News

Public Health England (PHE) and the NHS have kicked off the new year with a campaign to
encourage people to live a healthier lifestyle. From losing weight, getting active or quitting smoking,
people are being encouraged to access tools and support to make healthy changes and feel better.
The Better Health new year campaign is underpinned by PHE’s recent survey of more than 5,000
adults in England, that found that one-third said they were exercising less last year due to the to the
coronavirus pandemic.

To mark the launch of the new campaign, which falls under the existing Better Health banner, PHE
are encouraging healthcare professionals to discuss the benefits of getting active with their patients,
to increase their health resilience.

Healthcare professionals can play a leading role in supporting patients who are struggling to keep
active, with one in four people stating that they would be more active if they were advised by a GP or
nurse.

At a time when the NHS is under immense pressure, supporting people to keep active can reduce
their risk of becoming deconditioned and developing long terms conditions. A range of tools and
resources to help HCPs facilitate these conversations are now available on PHE’s campaign resource
centre.

Jamie Blackshaw, National Physical Activity Lead at PHE, comments: “After months of isolation
and reduced levels of activity at home, more people are at risk of deconditioning and developing long
term conditions.

“Despite all the uncertainties, we do know that exercise is good for most people. Encouraging patients
to move more each day and build physical activity into their everyday lives, can go a long way to
increasing their health resilience.

“If you’re working as a healthcare professional or manage a team of professionals, you can help make
a difference to patients’ lives by providing brief advice on physical activity where possible. PHE
provides free training and resources that can increase your knowledge in this area and give you the
confidence to have these conversations.”

Healthcare professionals can also access:

To find out more, please contact the physical activity team on physicalactivity@phe.gov.uk

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Posted on 5th February 2021