British Cycling launch their new strategy back to News
British Cycling have launched their exciting new strategy: Lead our Sport, Inspire our Communities.
This is the product of nine months of consultation with stakeholders inside and outside cycling and will propel them towards the Paris Olympics and Paralympics and beyond.
Lead our Sport, Inspire our Communities will build on the success of the past – British Cycling’s heritage of using inspirational performances to drive gains in participation – in order to capitalise on the amazing opportunities we see in the changing cycling landscape today, and enable the organisation to work more effectively in the future.
That means a renewed commitment to nurture the good health of our sport from the grassroots to the podium, a revolution in our work to get more young people cycling, putting diversity and inclusion at the heart of everything they do and ensuring the sport’s showcase events deliver a legacy of inspiration and investment.
Lead our Sport, Inspire our Communities will be driven forward by Seven Priorities to Paris:
- Inspiring Performances: We will build on the strong work done in recent years to become more competitive across more disciplines and we will continue to focus on ensuring the Great Britain Cycling Team wins in the right way. That means prioritising rider welfare, integrity and the value inspiring performances can deliver for wider society.
- Flagship Events: We know the importance of events and event legacies to inspire our communities, so we want to cement our role as a nation in delivering world class events in our sport.
- Engage the Next Generation: Empowering children to lead active, healthy lives on their bikes is more important than ever. We will do this through cementing organised cycling as a lifelong activity from a young age, inspiring children and young people from all backgrounds into every part of our sport.
- Cycling For Everyone: Implementing “Our Ride”, our equality, diversity and inclusion strategic framework will help us achieve our vision of cycling being somewhere everyone feels welcome, respected and supported.
- Work Together: Cycling in Britain only exists because of the dedication of thousands of valued members of our community – be they Regional Boards, volunteers, officials or families of riders. It is essential that we work closely with them and recognise their contribution to the sport.
- Grow Communities: We want to bring more people into our communities so they can be supported to cycle more frequently and build sustained cycling habits. We want to develop truly two way relationships with our communities so we can listen, understand, and act in a way that best serves them.
- Equipped for Success: British Cycling employees are a fundamental part of our community, so we must support them from an individual perspective, but also by putting structures, capabilities and technology in place to enable the work to happen to achieve our goals.
Each of our Seven Priorities to Paris will be supported by three success measures and our approach to achieving these will be founded on Five Principles:
- Communities first: Providing positive experiences for our people should be at the core of everything we do – whether they are our members, volunteers, staff or another vital link in our chain.
- Always inclusive: We want everybody to feel welcome and able to join our communities, regardless of their age, gender, ethnicity, sexual identity or disability. Diversity and inclusion is embedded in everything we do.
- Governing with integrity: We should always strive towards truly world-class governance of our sport, and safeguarding both the interests and wellbeing of those in our communities.
- Building for the future: Building for future success tomorrow requires us to put the right foundations in place today. This means putting in places plans for the long-term health of every part of our sport, being innovative in how we deliver our services and working with the right partners in the interests of cycling. We must be data led and future-proof our systems and infrastructure.
- Lead, champion, cheer: Understanding where we are best placed to lead and deliver, as well as working with and supporting others, will drive prioritisation of our activities, and mean we work in a more collaborative and innovative way, ultimately maximising the benefits for cycling.
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Posted on 6th September 2021
