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Research Tools

Active People Diagnostic

The Active People Survey is the largest sport and active recreation survey ever established.  It is a telephone survey for adults living in England (aged 16 years +). 

Active People Interactive

Population Statistics are available from the Office of National Statistics

Market Segmentation Web Tool Market Segmentation Graph

The market segmentation data provides the propensity of people to play sport, based on applying Active People results to the 19 segments and estimates of the number of people within each segment in a specified area.

Focus On...Sport

Focus On...Sport is a detailed report using data from the Taking Part Survey.  This report focuses on how sports participation changes for an individual over time and some of the factors that influence this.

Local Sport Profiles

This static tool provides a sporting profile for each Local Authority area bringing together data on sporting participation and provision.

Satisfaction Survey

Annual survey of around 46,000 participants, exploring their satisfaction with the quality of their sporting experience, across 10 domains, including social aspects, officials, coaching, facilities and value for money.

Active Places

‘Business to business’, password protected, Active Places Power website ( provides a series of advanced analytical tools. These tools allow the user to interrogate facility data alongside other available data, e.g. demographic data, to help improve the strategic planning and provision of sports facilities.

A new consumer facing website called spogo ( enables the public to find sports facilities and the activities that take place at these facilities before proceeding to a booking engine.  This was formally the Active Places website ( which provided a ‘find my nearest facility’ finder. 

Small Area Estimates WebtoolMap

This tool creates local sport participation maps, showing modelled participation estimates at a Middle Super Output area level (MSOA).

B2B Engagement Tool

NGB Whole Sport Plan Summary documents for the 2013 – 2017 funding cycle.

Promoting Activity Website

John Ainsworths website; marketing plans for segments, photographs

Public Health England

Adult and child obesity data, physical activity data, links to Taking Part Survey

 British Heart Foundation

Health statistics, subscribe to newsletter

English Federation of Disability Sport

Disability facts and statistics

To get regular updates about Sport England research email and subscribe to the research bulletin.

The County Sports Partnership Network and the British Heart Foundation have compiled two Evidence Briefings, please click on the pictures to read more.

Economic Costs

Making the case

For further information on any of the above tools please contact Catherine Woods, Business Support Officer, Tees Valley Sport, telephone 01642 342287, email